Privacy notice

The CX Collective is the trading name of The Customer Experience Collective FZE LLC, licence no. 262901380888, registered at Ajman NuVentures Centre Free Zone, United Arab Emirates. We are the controller of the personal information described here.

For anything in this notice, including any request about your data, write to privacy at thecxcollective dot co.

Only what you choose to send us. The site has two forms, and both ask for the same kind of thing:

• your name and email address
• your organisation, and the topic or service you are interested in, where the form asks
• whatever you write in the message field

If you email us directly, we hold that correspondence too. We do not buy contact lists, and we do not collect anything about you in the background: no analytics, no tracking, no profiling.

To read your enquiry, reply to it, and carry on the conversation if there is one to be had. If you become a client, we use the same details to run the work and to invoice you.

Where UK or EU data protection law applies to you, our lawful basis is legitimate interests: you have approached us about professional services, and replying is what you would reasonably expect. Where we are working together, the basis is performance of a contract. We will only send you anything resembling marketing if you have asked for it, and you can tell us to stop at any time.

Two suppliers, both acting on our instructions and neither free to use your information for their own purposes:

• Netlify, which hosts this site and receives form submissions
• Microsoft, which provides our email through Microsoft 365

We do not sell personal information or share it with anyone else, unless the law requires it of us.

Because those services are international, your information may be stored or processed outside the country you are in, including in the United States and the European Economic Area. Where UK or EU law applies, those transfers rely on the standard contractual safeguards our suppliers have in place.

Enquiries that do not lead anywhere are deleted within two years. If we work together, we keep what is needed for the engagement, and afterwards for as long as tax and accounting rules require. You can ask us to delete your details sooner.

This site does not use cookies. There is no analytics, no advertising technology and no third party tracking on any page, which is why you are not being asked to accept anything. If that changes, we will update this notice and ask for your consent first where it is required.

You can ask us for a copy of what we hold about you, ask us to correct it, ask us to delete it, or object to us holding it at all. Where you gave consent, you can withdraw it. Email privacy at thecxcollective dot co and we will respond within one month.

If you are in the UK and you are unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk. If you are elsewhere, you can complain to the data protection authority where you live.

If we change how we handle personal information, we will update this page and change the date below.

Last updated 22 October 2026